Comparing E965 - maltitol vs E969 - Advantame

Select first additive

Select second additive

Overview

E965 - maltitol

Maltitol (E965) is a sugar alcohol that tastes close to table sugar but has fewer calories. It is used to sweeten and add bulk to sugar‑free and “no added sugar” foods, especially candies and baked goods. It also helps keep products moist.

E969 - Advantame

Advantame (E969) is a very high-intensity sweetener used in tiny amounts to give a sugar-like taste without adding calories. It is approved for use in many foods and drinks and may also be used as a flavor enhancer in some markets. Because it is so sweet, companies often blend it with other sweeteners for a balanced taste.

Synonyms

E965

maltitol

E969

Advantame

Functions

bulking agent humectant sweetener

flavour enhancer sweetener

Origins

Plant

Synthetic

Products

Found in 1,944 products

Found in 2 products

Search rank & volume

#9820.1K / mo🇺🇸U.S.

#325460 / mo🇺🇸U.S.

Awareness score

×1.51

over-aware

×10.32

over-aware

Search volume over time

Interest over time for 2 keywords in U.S. during the last 10 years.

Popular questions

Is maltitol bad for you?
Maltitol (E965) is an approved food additive and considered safe for most people at typical food amounts. Excess intake can cause gas, bloating, and a laxative effect, so sensitive individuals (e.g., those with IBS) may wish to limit it.
What is maltitol syrup?
Maltitol syrup (E965(ii)) is the liquid form of the sweetener maltitol—a hydrogenated starch hydrolysate containing mainly maltitol with some sorbitol and related polyols—used as a bulk sweetener and humectant. It’s made by hydrogenating high‑maltose syrups and is common in sugar‑free candies, baked goods, and ice cream.
Does maltitol raise blood sugar?
Yes—maltitol has a moderate glycemic impact (GI roughly ~35 for powder and ~52 for syrup), so it can raise blood glucose but typically less than table sugar. People with diabetes should include it in their carbohydrate counting and monitor portions.
Is maltitol safe for dogs?
Unlike xylitol, maltitol is not known to cause dangerous hypoglycemia or liver injury in dogs, but it may cause vomiting or diarrhea if eaten in quantity. Avoid giving it to pets and contact a veterinarian if a large amount is ingested.
Is maltitol gluten free?
Yes—maltitol is a gluten‑free sugar alcohol; even when derived from wheat starch, it is highly purified and does not contain gluten protein. Check the overall product label for any other gluten-containing ingredients.