Comparing E100 - Curcumin vs E163C - Malvidin

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Overview

E100 - Curcumin

Curcumin (E100) is the bright yellow pigment found in turmeric. As a food additive, it is used mainly to give a warm yellow to yellow‑orange color to many foods and drinks. It is popular because it is plant‑derived and brings a familiar, appetizing hue.

E163C - Malvidin

Malvidin (E163C) is a naturally occurring purple-red pigment found in many berries and grapes. In foods, it’s used as a color to give a berry-like hue and to match the flavor of fruit-based products. It belongs to the anthocyanin family of plant pigments.

Synonyms

E100

Curcumin

Turmeric extract

curcuma extract

turmeric color

E163c

Malvidin

Functions

colour

Origins

Plant

Synthetic

Plant

Products

Found in 2,803 products

Found in 0 products

Search rank & volume

#4962.3K / mo🇺🇸U.S.

#47250 / mo🇺🇸U.S.

Awareness score

×3.24

over-aware

Awareness data is not available.

Search volume over time

Interest over time for 5 keywords in U.S. during the last 10 years.

Interest over time for 2 keywords in U.S. during the last 10 years.

Popular questions

Is curcumin the same as turmeric?
No—curcumin is the main yellow pigment extracted from turmeric and used as the food color E100, while turmeric is the whole spice/root containing curcumin and other components.
What is turmeric curcumin good for?
As a food additive (E100), it’s used to give foods a yellow–orange color and can help protect color by limiting oxidation; health uses are outside its approved role as a colorant.
How much curcumin per day?
The acceptable daily intake for curcumin (E100) is 0–3 mg per kg body weight per day—about 210 mg/day for a 70 kg adult—from all dietary sources; higher supplement doses fall outside food-additive use.
Turmeric curcumin para que sirve?
Como aditivo alimentario (E100) se usa para aportar color amarillo‑anaranjado a los alimentos y, en cierta medida, proteger el color; no está aprobado para tratar enfermedades.
What is curcumin good for?
It’s a coloring agent that imparts a yellow–orange hue to foods and can help stabilize color against oxidation; it’s not approved for disease prevention or treatment.